Made up of a unique group of mission-driven individuals, BrightBytes is a company like no other.


We're a team of talented educators, gifted Silicon Valley technologists, Emmy Award-winning visualization experts, and world-class statisticians who share a common passion to improve the way the world learns. 


Traci Burgess

Chief Executive Officer

A mission-driven leader, visionary, and former classroom math teacher, Traci has spent over 15 years building and executing scalable operational strategies to optimize student achievement. Prior to BrightBytes, Traci was the Chief Operating Officer at Think Through Math, where she dramatically increased school outreach. Prior to Think Through Math, Traci was the Vice President of Sales and Marketing at Catapult Learning and the Vice President of Sales at Blackboard.

Rob Mancabelli

Co Founder & Chief Strategy Officer

An educator with over a decade of experience in schools, Rob is an internationally known speaker, writer, and consultant on educational innovation. He’s the co-author of the book Personal Learning Networks (2011), a keynote speaker at education conferences, and a writer for District Administration magazines. Rob sits on the board of Education Week magazine and has an MBA from MIT.

Hisham Anwar

Co Founder & Chief Technology Officer

Hisham has spent the last 12 years building and managing global technology strategies and new product portfolios. The son of a lifelong educator, he has held technology leadership positions at Moody’s, Royal Dutch/NWA, Mamapedia, and most recently at Zynga. Hisham has an MBA from MIT.

Jenna Lambert

Chief of Staff

Jenna is a BrightBytes veteran whose passion for employees and their experience drives her work to bring about change, improve process, and strategically innovate in the area of people operations. A life-long learner with years of experience building and managing internal teams, Jenna spent the last 3 years helping to build and scale the internal operations of BrightBytes. Jenna has an MBA in Finance from Saint Mary’s College and an MA in English from SF State.


Giuseppe Basili

Chief Revenue Officer

Seppy is an education veteran with almost two decades of experience collaborating with the leadership of the nation’s largest school districts, NGOs, and foundations. Prior to joining BrightBytes, he focused on the implementation of college readiness initiatives in over 400 districts as General Manager of Kaplan K-12 Learning Service, and served as the Senior Vice President and Chief Academic Officer of Catapult Learning, where he led the company’s product and professional development teams. In addition to his background in education technology, he has experience in the nonprofit sector, most recently as the Director of Strategic Initiatives at The Jack Kent Cooke Foundation.

Kristal Ayres, Ed.D

Chief Client Services Officer

Dr. Kristal Ayres has over 27 years of educational experience within teaching and administration in K-12 districts, at the university level and nationally as a consultant, instructional coach, and national trainer for the College Board. As Director of Professional Learning in a large urban school district, she built teacher and leader capacity using research based best practices essential to increase student achievement. She has been a keynote speaker at numerous conferences across the nation as an expert in the areas of leadership development, student engagement, data analysis, and dropout prevention. Kristal is dedicated to improving student outcomes through the use of transformative technologies and innovative approaches to learning.