Learning Analytics: 9 Startups to Watch in 2018

By: Walter Couture
Original Post from Disruptor Daily

The field of education has progressed far beyond the class testing and grading on the curve of past traditions. With the advance of technology, the goal is now to better understand the individual, how he or she learns best, what context works best, what are her individual challenges and needs, and how will she do in the future.

It's all about personal measurement and analytics that lead, not only to academic performance improvement but also behavioral support, risk identification, intervention and counseling where appropriate.

The use of technology facilitates a personalized learning environment where individual analytics create a model of predictive success or failure. And that environment includes teachers, content, materials, and delivery methods.

It also includes schools, support staff, educational publishers, course designers and anyone else affecting the learning landscape. Analytics are being developed so educational organizations and educators can more effectively design and implement the courses, tools and engagement practices that optimize learning for each student.

Here are some of the learning analytics startups that are using technology to help improve student learning outcomes through advanced data collection and analysis.

Civitas Learning
Founded in 2011 by Charles Thornburgh and Mark Milliron, and based in Austin, Texas, Civitas Learning offers a cloud-based, predictive analytics platform that delivers insights to the frontlines of education.

The goal of Civitas Learning is to help college students graduate by analyzing course loads and by supplying innovative interventions like nudge emails and improved advisory techniques.

The company’s learning platform uses predictive modeling to identify students at risk. It focuses on student engagement, persistence and completion to improve college attendance, retention, and graduation rates.

Founded in 2012 by Rob Mancabelli and Hisham Anwar, BrightBytes provides a SaaS-based data analytics platform to build a modern learning environment, focusing on four basic frameworks that measure the effects of technology in a school.

The company’s analytics model includes classroom evaluation of how teachers and students use technology for learning. It studies the availability of devices and Internet access throughout the school and at home. It measures the skill levels of teachers and students with multimedia. And it evaluates the school culture, professional development, and technology needs across the organization.

BrightBytes customers say it improves the development of multimedia professionals and creates a better learning environment for their students.

Backed by Carnegie Mellon University (CMU) and its research on cognitive and learning science, Acrobatiq is a learning optimization company that develops Open Learning Initiative courseware helping higher education students, faculty and organizations deliver measurable improvements in learning outcomes.

Insights developed from student learning data gives educators detailed information on which learners need help and what kind of help.

Learning analytics capture and model both behavioral data (i.e. page views, logins, etc.) and learning data from students’ performances to generate real-time predictive learning estimates for each student.

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